Priscila Monteiro

We are a contemporary communication agency inserted in a world that constantly grows more complex and fragmented. We propose a 360° approach to communication, to offer every brand the adequate solution for reaching their strategic objectives, with relevant storytelling, multiplatform vision and focus on digital and influencer marketing.

How to guarantee your brand’s relevance in an ever changing world with multiple channels, a more voiced and participating audience, the need for a purpose behind all products, and final clients ever more informed and connected.

How to find the right tone in social media and amplify it through an original, creative and relevant narrative using a casting of creators/influencers who respond to your strategic objective.

How to identify and build partnerships with brands and ambassadors through thoughtful collaborations, strategic alliances and marketing campaigns that trigger engagement and reach new audiences.

How to establish and maintain genuine relationships with your brand’s stakeholders (press, VIPs, influencers, beauty artists, stylists, dermatologists and others) and create lasting connections and brand advocacy.

How to craft innovative experiences that create a positive impact and win over the heart of your final clients.

How to translate global strategies into local actions that deliver measurable results and respect the brand’s guidelines.

How to engage your teams in your brand’s strategic objectives, transforming collaborators into ambassadors.

How to set KPIs and develop meaningful and trustworthy performance measures.

Our expertise in 360-degree communication allows for the construction of a strategy unique to your brand, according to your objectives. Together, we will create stories full of amazements, emotions and meaning, connecting key people and delivering the results you look for. Let's talk?

SERVICES

360-degree COMMUNICATION

A holistic and coherent approach, 100% customized and multiplatform by nature, taking into account the brand’s needs for communication with its targeted audience. Brand diagnosis, creation and execution of a communication strategy in line with your business plan.

DIGITAL INFLUENCE

Consistent and continuous relationship management with influencers relevant to your brand, generating valuable proximity and facilitating the emergence of brand advocates.

INFLUENCER CAMPAIGN

Design and execution of products or services’ launch campaigns, including the set-up and management of a creative team, and curation and hiring of influencers.

RELATIONSHIP WITH FINAL CLIENTS

Engagement of final customers through innovative experiences that produce positive memories, earn their trust and loyalty and induce their desire to buy.

PRODUCTS

BRANDING & POSITIONING

Diagnosis of the brand’s image and identification of gaps to be prioritized according to its positioning objective. Definition of a set of recommendations and suggested action plan.

MEDIA TRAINING

Complete media training, including on social media. Definition of tone of voice in digital environments, expansion of repertoire and wording, online behavior recommendations, simulations of press interviews.

SEEDING

Creative design and implementation of 'instagramable' kits and innovative experiences relating to a product or service to impress and delight your customers and gain visibility on social media.

CORPORATE INITIATIVES

Social responsibility and cultural sponsorship programs consistent with brand positioning, including strategic partnerships.

PRESS CAMPAIGN

Campaign with press media (newspapers and magazines, online press, radio, TV) for targeted actions such as openings, events and launches, and creation of dedicated content assets.

EVENTS

Choice and management of partners for events - physical and online

CRISIS MANAGMENT

Communication with different stakeholders, contact with the press, creation of possible scenarios and recommendations.

I had the great pleasure to work closely with Priscila in developing our digital presence while she was at Dior in Brazil and later on in Mexico. Priscila possesses a highly developed knowledge of the luxury industry in the region and has extensive connections, which helped us achieve important objectives in Brazil. Our presence was established and built upon as a result of a sustained effort and understanding of the digital world.
Gary PinagotChristian Dior, Social Media and e-Reputation Director

Hiring Priscila as LatAm PR significantly enhanced the media positions of Louis Vuitton and the sophistication of communication channels in the whole region. Priscila has quickly embodied the Maison values and creatively addressed the strategic challenges.
François RossetLouis Vuitton, Former President and CEO, Latin America & South Africa

Priscila does ‘Haute Couture’ PR, looking in-depth into the history of products and brands in order to understand their soul. She creates tailored ideas for each media and influencer, thus enabling exclusive content that is efficient both for brands and media.
Paula MagesteGlobo Condé Nast, CEO Brazil

I was very lucky to have worked with Priscila in my team when I was heading the Luxury Division of L’Oreal in Brazil. She was one of the greatest PR & Communication Managers I ever worked with. Besides her amazing connections, she was able to set up innovative strategies to develop each brand while respecting their DNA. She embodied luxury and had an amazing sense of detail. Beside her professional talent, Priscila’s positive energy and personality made her a pleasure to work with.
Vincent JeanniardL´Oréal Luxury Product Division, Former General Manager Brazil

Priscila brings all her skills and abilities to the table as a highly qualified Public Relations expert. She is reliable and very goal-oriented, our team was always inspired by her taste, professionalism and commitment.
Hugo CharlesDior Couture, General Manager, Latin America

PRISCILA MONTEIRO

Priscila Monteiro is one of Brazil’s luxury market’s most recognized communication executives, with a 20-year career in fashion and beauty global luxury groups: LVMH (Louis Vuitton, Christian Dior Couture, Christian Dior Parfums) and L’Oréal (Lancôme, Giorgio Armani Parfums, Ralph Lauren Fragrances, Kérastase, Redken). She participated in all Paris Fashion Weeks and realized innumerable international trips taking press, influencers and celebrities with her.

Her storytelling expertise and mastery of the fashion and beauty sphere come from her experience as a journalist, having been an editor at Jornal do Brasil and Jornal do Dia and having had the opportunity to cover the Brazillian fashion weeks since day one.

Her passion for style led her to pursue a postgraduate degree in History of Fashion (Estacio University). Consecutively, her interest in brand construction and reputation drove her to a postgraduate in Corporate Communication at ESPM.
Having occupied various positions in Latin America, Priscila has a vast network that covers key countries of the region, notably Mexico, Argentina, Colombia, Chile and Peru.

Priscila Monteiro

CEO

CONTACT

NEED A SOLUTION?

pm@priscilamonteiro.com.br

Sao Paulo

HEAD OFFICE